When first I read Gizmodo hailing this as the "Photoshop of Music", I was a little skeptical. But after watching the video with the bearded German, Peter Neubäcker, a former guitar maker turned programmer, I'm convinced it will have huge repercussions on the music scene. It basically gives you midi like control over recorded samples. Maybe there are other products that can do this, but this is the first I've been told. Very cool.